Define your lifestyle!

Rugged Luxury

Define Your Lifestyle!

Rugged Luxury

Define Your Lifestyle!

Rugged Luxury

Define Your Lifestyle!

Rugged Luxury

What inspires you?

RUGGED LUXURY

We set out to design the perfect mix of durability and comfort with a sense of function and style in every garment we make. Our ultra high-performance fabrics have been specially chosen and personally tested for outstanding durability and comfort. We aim to be your "go-to" apparel for every life excursion, whether to the office, studio, track or the great outdoors.  It's your life; define it with a sense of Rugged Luxury!

Experience RUX

Try our natural, renewable 17.5 micron merino wool  performance shirts 

Shop Our Merino Shirts Now
Clothing Designed for Performance

Clothing Designed for Performance

Our specially chosen fabrics are comfortable, breathable, lightweight, durable, attractive, and engineered to perform.

Rugged Luxury - Define your Lifestyle

Rugged Luxury - Define your Lifestyle

We design men's apparel for everyday adventures, from the office to the great outdoors. 

Made in the USA

Made in the USA

Our products are designed, cut, and sewn here in the USA.